Brand book

Brand assets

Official SkyPass logos and brand colors along with usage guidelines. If you are writing about us, preparing press materials or working with us, use only the files from this page.

Downloads

Logos

Each mark is available in a white version (for dark backgrounds) and a black version (for light backgrounds). Choose SVG for print and scaling, PNG or WebP for the web.

Primary logo, white version

Primary logo

White version

Signet with wordmark, the primary and preferred version of the mark.

DownloadPNGWebP
Primary logo, black version

Primary logo

Black version

Signet with wordmark, the primary and preferred version of the mark.

DownloadPNGWebP
SkyPass wordmark, white version

SkyPass wordmark

White version

The text logotype alone, for when the signet is already visible elsewhere.

DownloadSVGPNGWebP
SkyPass wordmark, black version

SkyPass wordmark

Black version

The text logotype alone, for when the signet is already visible elsewhere.

DownloadSVGPNGWebP
Signet, white version

Signet

White version

The symbol alone, ideal for avatars, favicons and small surfaces.

DownloadPNGWebP
Signet, black version

Signet

Black version

The symbol alone, ideal for avatars, favicons and small surfaces.

DownloadPNGWebP
Palette

Brand colors

The core colors of the SkyPass identity. Cyan serves as the accent, graphite is the background of the dark identity.

SkyPass Cyan

#19AECC

Primary color: accents, buttons and links.

Sky Light

#55CDE5

Lighter accent: highlights and headings on dark backgrounds.

Graphite

#0D0F13

Background and base color of the dark identity.

White

#FFFFFF

Text and mark on dark backgrounds, light backgrounds of materials.

Guidelines

Basic rules for using the mark

Clear space

Keep free space around the mark equal to at least the height of the letter “S” from the wordmark. Do not place text, graphics or other logos within it.

Minimum size

Do not use the SkyPass wordmark at a width smaller than 120 px (30 mm in print), or the signet alone smaller than 24 px.

Background contrast

Use the white version only on dark backgrounds and the black version on light ones. The mark must always stand out clearly from the background.

Correct and incorrect use

How to use the mark

Do

White version on a dark background
White version on a dark background
Black version on a light background
Black version on a light background
Clear space and proportions preserved
Clear space and proportions preserved

Don't

Do not change the proportions of the mark
Do not change the proportions of the mark
Do not rotate the mark
Do not rotate the mark
Do not change the colors of the mark
Do not change the colors of the mark
Do not add shadows or effects
Do not add shadows or effects
Do not use on low-contrast backgrounds
Do not use on low-contrast backgrounds
Do not place on busy backgrounds
Do not place on busy backgrounds

Need something more?

If you need other formats, press materials or have questions about using the mark, just get in touch.

Contact us