Brand book

Brand assets

Official SkyPass logos and brand colors along with usage guidelines. If you are writing about us, preparing press materials or working with us, use only the files from this page.

Download logosUsage guidelines

Downloads

Logos

Each mark is available in a white version (for dark backgrounds) and a black version (for light backgrounds). Choose SVG for print and scaling, PNG or WebP for the web.

  • Primary logo

    Signet with wordmark, the primary and preferred version of the mark.

    Primary logo, white version
    White versionPNGWebP
    Primary logo, black version
    Black versionPNGWebP

  • SkyPass wordmark

    The text logotype alone, for when the signet is already visible elsewhere.

    SkyPass wordmark, white version
    White versionSVGPNGWebP
    SkyPass wordmark, black version
    Black versionSVGPNGWebP

  • Signet

    The symbol alone, ideal for avatars, favicons and small surfaces.

    Signet, white version
    White versionPNGWebP
    Signet, black version
    Black versionPNGWebP

Palette

Brand colors

The core colors of the SkyPass identity. Cyan serves as the accent, graphite is the background of the dark identity.

  • SkyPass Cyan

    #19AECC

    Primary color: accents, buttons and links.

  • Sky Light

    #55CDE5

    Lighter accent: highlights and headings on dark backgrounds.

  • Graphite

    #0D0F13

    Background and base color of the dark identity.

  • White

    #FFFFFF

    Text and mark on dark backgrounds, light backgrounds of materials.

Guidelines

Basic rules for using the mark

  • Clear space

    Keep free space around the mark equal to at least the height of the letter “S” from the wordmark. Do not place text, graphics or other logos within it.

  • Minimum size

    Do not use the SkyPass wordmark at a width smaller than 120 px (30 mm in print), or the signet alone smaller than 24 px.

  • Background contrast

    Use the white version only on dark backgrounds and the black version on light ones. The mark must always stand out clearly from the background.

Correct and incorrect use

How to use the mark

Do

White version on a dark background
Black version on a light background
Clear space and proportions preserved

Don't

Do not change the proportions of the mark
Do not rotate the mark
Do not change the colors of the mark
Do not add shadows or effects
Do not use on low-contrast backgrounds
Do not place on busy backgrounds

Contact

Need something more?

If you need other formats, press materials or have questions about using the mark, just get in touch.

Contact usLog in to the panel

After you send the form, we come back to you with questions about the details or a proposal for the next step: a call, tests or an offer.